Our values reflect those of a business started by a clan of skiers and boarders, and the personal style they promote in their adventures and gear. So the approach we take to product design demonstrates versatility, durability and expression.
Build The Best Product
Our foundation for the best product rests on function, expression, and, foremost, durability. We design lasting products that extend the lifetime of our gear and planet. We build products that stand the test of time, so your gear doesn’t have to.
Cause No Unnecessary Harm
We know developing products is part of the problem. So, we build using only the strongest recycled materials from factories that are kind to the environment. Our products are designed to keep other products out of our landfills, and in the hands of athletes and explorers. We recognize this is not enough. We seek not only to do less harm, but more good.